evomap - A Toolbox for Dynamic Mapping in Python
evomap - A Toolbox for Dynamic Mapping in Python#
evomap offers a comprehensive toolbox to create, explore and analyze spatial representations (‘maps’) from relationship data. Common applications include Marketing (market structure analysis), Network Analysis (e.g., social, economic, or biological networks), Political Science, or High-Dimensional Data Analysis in general.
Often, relationship data is retrievable over time, as markets and networks tend to evolve.
evomap provides all necessary tools to analyze such data in maps either in static snapshots at a single point in time, or in evolving maps across multiple periods.
evomap provides an all-in-one solution and integrates many steps of the analysis into an easy-to-use API. Specifically,
evomap includes modules for
Note: As of now,
evomap is available as a pre-release version and parts of
evomap are still under active development. For any bug reports or feature requests, please get in touch.
This pre-release is available via GitHub. Stay tuned for a release on PyPi, which is coming soon!
pip install git+https://github.com/mpmatthe/evomap
evomap requires Python version 3.9. We recommend using Python within a virtual environment, for instance via conda:
conda create -n evomap python=3.9 conda activate evomap pip install git+https://github.com/mpmatthe/evomap
evomap builds its C extensions upon installation on the system. Thus, it requires a C compiler to be present. The right C compiler depends upon your system, e.g. GCC on Linux or MSVC on Windows. For details, see the Cython documentation. In future versions, extensions will be pre-compiled.
The following tutorials provide a good starting point for using
For a simple introduction to a typical market structure application, see this example.
If you want to dive deaper into what
evomap has to offer, check out the following examples on
Updated versions of these examples will be available as new features are released.
As of now,
evomap provides implementations of the following mapping methods:
MDS (Multidimensional Scaling)
Sammon Mapping (non-linear MDS)
t-SNE (t-distributed Stochastic Neighbor Embedding)
You can apply all methods statically and dynamically. Moreover,
evomap follows the syntax conventions of
scikit-learn, such that other
machine-learning techniques (such as LLE, Isomap, … ) can easily be integrated. For more background, see here.
This package is based on the authors’ work in
 Matthe, M., Ringel, D. M., Skiera, B. (2023), Mapping Market Structure Evolution. Marketing Science, Vol. 42, Issue 3, 589-613.
Read the full paper here (open access): https://doi.org/10.1287/mksc.2022.1385
Please cite our paper if you use this package or part of its code
evomap also builds upon the work of others, including
 Ringel, D. M., & Skiera, B. (2016). Visualizing asymmetric competition among more than 1,000 products using big search data. Marketing Science, 35(3), 511-534.  Torgerson, W. S. (1952). Multidimensional Scaling: I. Theory and method. Psychometrika, 17(4), 401-419.  Van der Maaten, L., & Hinton, G. (2008). Visualizing data using t-SNE. Journal of Machine Learning Research, 9(11).  Sammon, J. W. (1969). A nonlinear mapping for data structure analysis. IEEE Transactions on computers, 100(5), 401-409.  Kruskal, J. B. (1964). Multidimensional scaling by optimizing goodness of fit to a nonmetric hypothesis. Psychometrika, 29(1), 1-27.
If you use the respective methods implemented in
evomap, consider also citing the original references.
Interested in contributing? Check out the contributing guidelines. Please note that this project is released with a Code of Conduct. By contributing to this project, you agree to abide by its terms.
evomap is licensed under the terms of the MIT license. It is free to use, however, please cite our work.